Money With SEO

So where is the real money in SEO? Well, like any business, the incoming revenue (client fees) has to cover expenses before the owners and shareholders can count profits. So the operational challenge of a business (including an SEO business) is to minimize expenses while maximizing revenues. The goal of an SEO Firm must be to optimize the productivity of internal people, measuring revenue as part of the success metric. The more those people are paid in salary, the more revenue needed to provide profits after expenses. Since most fee-for-service situations do not tie project revenue directly to the productivity of the workers on the project, the "sales" department must generate the revenue. Who is the sales department in your SEO firm?

Maybe it's clear why there are so many "boiler room" SEO Firms out there cold-calling customers and selling sub-standard SEO services. They are simply maximizing revenues, while minimizing expenses by hiring minimally capable SEOs (or doing minimal work). What is the flip side of that coin? I think it's people like me: independent SEO consultants hired to work with the best web designers and coders and marketers on projects where someone else is already hard at work maximizing revenues, and where that exact person (or team) has definitively determined they need SEO to help them maximize the revenues.

I usually refer to that last aspect as "the business team working strategically with the SEO" because really that is what it is. It's about maximizing revenue. It's not about minimizing expenses. Minimizing expenses is a positive side effect of hiring the best people available for the job. The best people get the job done right, the first time, and most efficiently, especially when they are also working with best people (that "A" team thing).

Guy Katir
http://www.solikatir.com/Brand-New-SEO-Software.html

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